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Lime PhotoThe Fruit | History Squirt

How did it happen?

In addition to our experience in design and marketing, we have also worked with several ad agencies over the span of our careers. One theme that continually confronted us were agencies that seemed far more concerned with their own image than with that of their customers. We found this to be particularly true for clients and projects that were smaller, and thus deemed less prestigious.

After dealing with the frustrations of continually fixing mistakes that could only be the result of inattentiveness, we began to talk about the need for a design firm that really cared about the needs of its clients more than winning awards for itself.

We wanted to create a firm that was certainly capable of and willing to cater to high-end clients, but that gave the same level of commitment and creativity to smaller businesses. Maybe we're just a little unconventional in our thinking, but we feel that when you pay an ad agency your hard-earned money, you expect to be treated like their most important client — and that is our goal.

Why Freshly Squeezed Design?

Coming up with a business name is always a tricky proposition. Our philosophy from the start was to create a different sort of agency, so we knew that we didn't want to follow the status quo with regard to naming ourselves. The convention is to name the studio according to the last name of the principals, but this seemed sort of stuffy and pretentious. It may work well for others, but it just doesn't fit our style.

So, we started brainstorming. And brainstorming. And brainstorming. We auditioned many names. Some were boring, some were really off-the-wall, but we also came up with several we really liked.

When it came time to narrow the list down, we asked ourselves what was most representative of our image. We knew we wanted a name that was different and fun. We also wanted a name that was serious and inoffensive enough that that prospective clients wouldn't be embarrassed to suggest our studio in a meeting with their boss. The name also needed to convey our philosophy that every business has the potential for stellar marketing and sometimes it just takes an expert to find, refine, or enhance it.

Finally, we wanted a name that we knew we could have fun branding.

Freshly Squeezed Design seemed to fit all of the criteria better than every other suggestion. More than that, it was a name that appealed to us from the moment it came up, and when it comes to important business decisions, that can be as important a criteria as any other.

Thirst Quencher

Work Sample

Rogers House Bed and Breakfast Inn

Rogers House Bed and Breakfast Inn logo

Logo development for a Lincoln, Nebraska Bed and Breakfast Inn.

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