The
Juice | Corporate Logo Work 
Corporate identity and branding are about so much more than just logos, and yet a company's logo is what we see. Following are selected logos designed by Robert, Angela, and FSD. Also, please take a look at our design article, How Your Corporate ID Defines Your Business. When you're ready for us to help you define your company's identity, let us know.
Company: MindVision Software - Installer VISE
Industry: Software installation utilities
Details: This project began as a solution to OSX's new aqua interface, which included significantly increased sizes for program icons. What began as a simple icon facelift evolved into a brand new logo for MindVision's Installer VISE product. Learn more about the evolution of this project.
Company: Interlok Networks
Industry: Computer/network security services
Details: This company name was obviously meant to play off of the concept of "locking down the Internet," therefore an easy out would have been to use some kind of lock imagery. Instead, we envisioned network security as a puzzle and Interlok as the solution. The jigzaw motif is unusual for a technology company, but in this case, effective.
Company: realizeLife
Industry: Self help for small business owners and entrepreneurs
Details: The mission of realizeLife is to help people find self-sufficiency by providing them the tools and education they need to run their own businesses. So this logo design was meant to embody the joy that comes from turning a dream into reality.
Company: 1000 Words Framing Studio
Industry: Custom picture framing
Details: This project involved not only developing a logo, but also naming the company. We came up with "1000 Words" to tie into the old saying about a picture's worth. Also, the owner intended for her business to be an accepting environment for Lincoln's alternative cultures and lifestyles and wished for the logo to reflect that. Creating a "rainbow" of picture mattes helps to satisfy this goal.
Company: Day-Runners
Industry: Business-to-business courier services
Details: Day-Runners is a business-to-business courier service. One of the goals of this project was to effectively convey the speed of Day-Runners' services, so we created a cheetah mascot and incorporated it into the logo. This provided the additional benefit of a fun branding and ad concept that plays off of human couriers vs. cheetah couriers. View some of the ads.
What is a logo?
Simply put, a logo is a symbol designed for the easy and definite recognition of your business or service. Logos come in all shapes and sizes, but tend to fall into 4 distinct groups:
Wordmark Logo:
Generally, the most straight-forward approach is the wordmark logo.
This is a design that primarily uses customized text for imagery.
Think of: Microsoft, Dell
Lettermark Logo:
Similar to Wordmark, but Lettermark logos tend to use abbreviations or
initials rather than the full company name.
Think of: IBM, CNN
Iconic Logotype:
Perhaps the most widely used logos, Iconic Logotypes rely upon a graphical
symbol and the company name rendered in stylized type. The graphic
generally (but not always) represents the company in some way.
Think of: Sprint, Target
Brandmark Symbol:
Brandmark Symbols rely on graphics only (no text) to convey the identity
of the company. Brandmark symbol logos are generally the most difficult
logos to imprint within the minds of customers. For this reason, most
successful Brandmark Symbols began as Iconic Logotypes.
Think of: Nike's "swoosh," Apple's "apple"
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