spacer

About The Work

Oranges PhotoThe Juice | Corporate Logo Work Squirt logo

More logo samples: Page 1 | Page 2 | Page 3

MindDynamix logo

Company: MindDynamix
Industry: Internet-based training courses
Details: There were two main goals for this project: First was the instruction to avoid using imagery that was "head" or "brain" related. Second was to make sure that the word "MindDynamix" was distinctive enough that it could stand alone if necessary.

Tary Paris logo

Company: Tary Paris: A Bridal Trousseau
Industry: Wedding Apparel Specialists
Details: This company used to be called "A Bridal Trousseau," but the owner wanted to revitalize the business with a new name, Tary Paris, which she felt was classy and provocative. Keeping the original name as a tagline, we developed a classy image to match the new name.

DVDdude.net logo

Company: DVDdude.net
Industry: DVD review web site
Details: The goal for this project was simply to create a distinctive mark that clearly displayed the URL. The color scheme, used also throughout the web site, was chosen partially because it distinguished DVDdude from other review sites.

pondScum logo

Company: Pondscum
Industry: Pond cleaning service
Details: With a name like Pondscum, a pretty clean logo just wouldn't do. While a number of appropriately dirty graphical elements came to mind, it seemed best to focus on the name, and this logo works with or without the added "dirt." In contrast, the tagline was set in a clean, easy-to-read typeface.

Hoffmann logo

Company: Hoffmann Lighting and Electrical
Industry: Electrical services
Details: This logo redesign began with the goal of bringing the company into the 21st century. A bold typeface was used to place emphasis on the name, and contemporary colors were chosen. Also, the lightbulb element was modified to be the letter "H" when the bulb is used separately from the main logo.

More logo samples: Page 1 | Page 2 | Page 3

What is a logo?

Simply put, a logo is a symbol designed for the easy and definite recognition of your business or service. Logos come in all shapes and sizes, but tend to fall into 4 distinct groups:

Wordmark Logo:
Generally, the most straight-forward approach is the wordmark logo. This is a design that primarily uses customized text for imagery.
Think of: Microsoft, Dell

Lettermark Logo:
Similar to Wordmark, but Lettermark logos tend to use abbreviations or initials rather than the full company name.
Think of: IBM, CNN

Iconic Logotype:
Perhaps the most widely used logos, Iconic Logotypes rely upon a graphical symbol and the company name rendered in stylized type. The graphic generally (but not always) represents the company in some way.
Think of: Sprint, Target

Brandmark Symbol:
Brandmark Symbols rely on graphics only (no text) to convey the identity of the company. Brandmark symbol logos are generally the most difficult logos to imprint within the minds of customers. For this reason, most successful Brandmark Symbols began as Iconic Logotypes.
Think of: Nike's "swoosh," Apple's "apple"