The
Juice | Corporate Logo Work 
More logo samples: Page 1 | Page 2 | Page 3
Company: Rogers House Bed and Breakfast Inn
Industry: Bed and Breakfast
Details: The old Rogers House logo was very Victorian and feminine. This appealed to the wedding and honeymoon crowd, but the inn was also seeing an increased interest from business travelers. This new logo was meant to retain a classy appearance that could appeal both to couples looking for romance, and business persons looking to stay in elegance not found in a hotel. Incorporating a silhouette of the house into the logo helped to show off the building's distinctive architecture.
Company: The Steak Shack
Industry: Restaurant
Details: We chose to brand The Steak Shack with an actual brand in the playful shape of a steer. Contrasting the fun mark, the no-nonsense type uses colors that reflect the fire-grilled nature of their signature steaks.
Company: Citadel Telecommunications
Industry: Wireless communications technologies
Details: Citadel required a logo that clearly represented them as a provider and maintainer of cell phone technologies. Rather than develop a separate image from their name, we simply pulled out the "A" as representative of a cell phone tower.
Company: Family Resource Center
Industry: Social Services
Details: The Family Resource Center required a logo that was simple, direct and as free from racial and ethnic biases as possible.
Company: Orbital Hosting
Industry: Web host provider
Details: This was another logo for which we chose to incorporate part of the name into the actual design of the mark. Integrating the illustrative portion of the logo with the text helps to create a more unique logo.
What is a logo?
Simply put, a logo is a symbol designed for the easy and definite recognition of your business or service. Logos come in all shapes and sizes, but tend to fall into 4 distinct groups:
Wordmark Logo:
Generally, the most straight-forward approach is the wordmark logo.
This is a design that primarily uses customized text for imagery.
Think of: Microsoft, Dell
Lettermark Logo:
Similar to Wordmark, but Lettermark logos tend to use abbreviations or
initials rather than the full company name.
Think of: IBM, CNN
Iconic Logotype:
Perhaps the most widely used logos, Iconic Logotypes rely upon a graphical
symbol and the company name rendered in stylized type. The graphic
generally (but not always) represents the company in some way.
Think of: Sprint, Target
Brandmark Symbol:
Brandmark Symbols rely on graphics only (no text) to convey the identity
of the company. Brandmark symbol logos are generally the most difficult
logos to imprint within the minds of customers. For this reason, most
successful Brandmark Symbols began as Iconic Logotypes.
Think of: Nike's "swoosh," Apple's "apple"
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